Q: Does e-branding really make a difference?

A: Yes and it can save you money in the short and long run!

At 6P Marketing, we believe that a strong, consistent brand helps your customers and prospects believe that they are in the right place – not the wrong place. Importantly, the branding process only starts with a logo and colour scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.

17 Email Marketing Terms Every Business Should Know

by DJ Waldow

Every industry has its own language. The email marketing community, too, has its own jargon that sets it apart. And if you are unfamiliar with it, navigating the world of email marketing can be confusing.

Whether you send email campaigns (as a marketer) or receive them (as a consumer), you need to understand email terminology.

The following is a list of 17 email marketing terms that every business should know. (Note: This list is not comprehensive, nor is the discussion of the terms, each of which could be the subject of an entire article. So consider this list a starting point).

List Segmentation: Why It's Important and How to Do It

by Georgia Christian

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales. In email marketing, the more relevant your campaign is, the better the response and the greater the conversions.

Making Your Email 'Social-able'

By Kara Trivunovic

When the weather gets warm, we Midwesterners really enjoy hanging out with our neighbors and having a cold drink.

That June evening in Chicago was no different. But as I poured the drinks and contemplated writing this article, I laughed. I realized that I had just coordinated the impromptu meeting with my neighbors via Facebook. I mean, really? They live across the street!

What's even funnier is that I knew they would get the Facebook message before I could walk over and knock on their door. Enter my "aha!" moment.

Email Marketing Success Is All About the Value of Content

by Steve Adams

A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover.

The same mentality should always be applied to email campaigns. A nice-looking template means nothing if subscribers aren't engaged and interested in what you have to say. The content of your email or newsletter is vital to the success of your campaign.

Whether creating awareness, generating sales, or building customer loyalty, it's important to remember what keeps customers coming back for more.

Q: Does e-branding really make a difference?

17 Email Marketing Terms Every Business Should Know

List Segmentation: Why It's Important and How to Do It

Making Your Email 'Social-able'

Email Marketing Success Is All About the Value of Content

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